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In designing ChildMax we took account of customer feedback through market research and various statistics from many organisations within the UK.


  • 13.4 million women in work versus 15.3 million men
  • 67% of women work and 76% men work
  • 42% of women are part-time while 12% men
  • 67% of married or cohabiting mothers with dependent children worked in 1996 versus 72% in 2013

(Source: Women in the Labour Market ONS 25.9.2013)


  • In 2012 there were 7.7 million families with dependent children
  • 3.6 million families have 1 dependent child
  • 3.0 million families had 2 dependent children
  • 1.1 million had three or more dependent children

(Source: Family size in 2012 ONS 25.3.2013)


  • Every day around 5 children in Great Britain are diagnosed with cancer (Source: Cancer UK, 7th April 2015)
  • 5 year survival is 82% for children (Source: Cancer UK April 2015)
  • 1 in 500 children in Great Britain will develop some form of cancer by 14 years of age (Source: Cancer UK, April 2014)
  • Three-quarters of children with cancer are now cured, compared with around a quarter in the late 1960s. For every ten children diagnosed with cancer, more than eight now survive for five years or more. (Source: Cancer UK, April 2014)
  • Leukaemia is the most commonly diagnosed cancer in children. More than eight out of ten children with Leukaemia now survive for five years (Source: Cancer UK, April 2014)

Bacterial Meningitis:

  • Babies, toddlers and young children under five are the most at risk group for meningitis, with over 50% of all cases occurring in this age group.
  • After babies and children under five, teenagers and young people are the second most at risk group for contracting meningitis and septicaemia. (Source: January 2015).
  • In June 2015, the UK government announced that the Bexsero vaccine would be given to all babies at two months, four months and 12 months old as part of the childhood immunisation programme in England and Scotland from 1 September 2015. Wales and Northern Ireland are expected to follow suit later in the autumn.
  • The UK will be the first country in the world to add the jab to its routine childhood vaccination programme.
  • It is thought to provide around 80%-90% protection against meningitis B. (Source: BBC website 1.9.2015)


  • More than two million children under the age of 15 experience accidents in and around the home every year, for which they are taken to accident and emergency units.
  • Those most at risk from a home accident are the 0-4 year’s age group. Falls account for the majority of non-fatal accidents while the highest numbers of deaths are due to fire. (Source: RoSPA July 2015)