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Our Story

At we understand people.

ChildMax is built from Max’s personal experience within his own family when in 1995 his little half-sister began to need years of 24/7 care arising from a rare condition. Max’s father and step mother didn’t give up hope, but they had to battle, both financially and medically.

In 1997, Max’s father became the full-time carer while his step mother became the bread winner. The financial impact was life changing. Over the following years, they witnessed other parents, whose lives had been torn apart by the consequences of a child’s illness and a reduced capacity to earn money.

Max is a professionally qualified insurance underwriter with 33 years’ experience including twenty successful years at a large European insurer.

Given Max’s family’s experience and his insurance know-how, he launched InsureWithMax and ChildMax by joining forces with a team of key people to ensure the success of this unique insurance product.

This journey has meant Max overcoming setbacks, as he is willing to take on challenging problems and deal with adversity, such as changing insurers in 2018. Core to Max’s belief is keeping premiums low to assist working families because he wants them to financially carry on as normal, while restoring their child’s health.